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How One Swedish Store Got 750 Extra Customers in a Day With Bookable Campaigns* on Facebook
*A Facebook post that lets customers reserve a deal by commenting. No app. No friction.
The Dubai Chocolate Craze
In a small Swedish town, the local store posted a bookable campaign for sought of Dubai Chocolate on Facebook for $7.
Customers could simply comment saying something in the lines of “I want one” to reserve the discount with the promise that the discount would be there for them when they came to the store.
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The Turnout
Within a few hours, 750 customers had made a reservation of the offer and came to pick it up a few days after - and the majority bought other products while in-store.
The post has a total of 1500 comments because the system also replies with a confirmation comment so that the customer knows that their reservation is approved.
“We’ve never seen anything like this. It felt like the whole town came to our store that day.”
- Store Owner
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The Post Text
The post text explains how the booking works. It tells the customer what they’re reserving, the deadline to comment, and when to pick up the item. It also lists booking rules—like that the booking is binding and only valid after a reply. This makes it easy for customers to join and understand the process.
The Image
The image in a bookable campaign grabs attention with a bold product photo, the discounted price, and a simple instruction like “Book 1 = 1 pack.” It highlights the offer clearly, often showing the original price and using strong colors to create urgency and visibility in the feed.
The Comments
A good bookable campaign can generate thousands of reservations—bringing a large number of customers into your store within just a day or two.
Why Stores Love Bookable Campaigns
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Brings people in-store
Customers show up to claim their deal and often buy more
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No ads needed
Organic posts get massive engagement
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Easy to use
Works with your Facebook page. No new platform to learn
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Creates hype
People comment, tag friends, and share
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Controls stock
Only lets a set number of customers book
Some stores now generate 25% of their total revenue from bookable campaigns alone—not even counting the extra products customers buy when they come to pick up their reservation.
Commentsell in Numbers
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3.3M
Products Sold
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$100M
Revenue Generated
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45K
Bookable Campaigns
Try It in Your Store
Setting it up takes just minutes, and we’ll guide you through your first campaigns.
Frequently Asked Questions
Do I need to boost the Facebook post?
Not really. Most stores get strong results without boosting. When someone comments on your post, it often shows up in their friends’ feeds — so the reach grows naturally through visibility, not shares.
That said, if you're just starting out, it can help to boost your first few posts with a small budget (even a couple hundred dollars) to get the ball rolling. But long term, most stores run successful campaigns completely organically.
What happens if too many people comment?
Our system keeps track of the stock limit. Once your set quantity is booked, anyone who comments after that gets a friendly message saying the deal is sold out.
Can I limit how many products each customer gets?
Yes. You set the limit—whether it’s 1 per person or 3. The system automatically enforces it during the booking process.
Does this work in the U.S.?
Absolutely. Bookable campaigns work on any Facebook page, anywhere. We’ve built the system to support stores globally, including full English support and U.S. store formats.
Do I need to install anything or use new hardware?
No. Everything works with your existing Facebook page and email. There’s nothing to install, and your staff doesn’t need to learn any complicated tools.
What kinds of products work best for this?
We honestly haven’t found a product it doesn’t work for.
Stores have used bookable campaigns to sell everything from power drills to inflatable jacuzzis, alongside everyday items like chocolate, meat packs, and coffee deals.
If it’s something people want and there’s urgency or limited supply — it can work.